What does whole Grain mean?

Whole grain means that the germ and grain layer on the rice is left intact. All rice starts as a whole grain; when the germ and bran layer is removed, you can have a white rice. High percent of nutritional value in a grain of rice is within the germ and bran layer. This layer is most often brown (as in brown rice), but can also be red (as in Red Rice) and black .